City AM has covered YUYU ICE Recovery as part of England’s World Cup heat preparation, in a feature by sports journalist Sam Cunningham.

The article looks at how England are using YUYU cooling products to manage extreme heat during the tournament, and tells the wider story of how a British hot water bottle brand moved into elite sport cooling with what many are calling the FIFA World Cup ICE Pack.

For YUYU, this is an important moment.

Cooling breaks are becoming more than a pause in play. They are becoming visible performance windows, where teams need practical tools that are fast to use, easy to manage and built for short recovery moments.

YUYU ICE Recovery is a water based, multi touchpoint cooling system. It can be frozen, chilled or filled with cold water, then used around key contact areas such as the neck, wrists, palms and face.

The science is simple. When ice melts, it absorbs heat. YUYU’s long, water chambered design turns that thermodynamic principle into a flexible cooling surface for athletes and support teams.

No batteries. No plugs. No gels.

Just water, ice and thermodynamics, built for the moments between play.

Read the full City AM article here.